About Us

Welcome to BetterCrown - a global emerging headwear store that meticulously selects headwear worldwide from independent brands like ac·green®, ESONELIA, ZOOSUN at BetterCrown, and shop top-quality headwear and fashion essentials. Premium designs, trusted makers, and exclusive collections - all in one place.

Our journey begins with a simple idea: headwear is not just an accessory, but a crown that we choose for our daily life. However, we found that people living diverse, extraordinary lives - whether athletes, explorers, environmentalists, or urbanites often struggle to find a hat that can truly speak for themselves.

Meanwhile, talented independent designers around the world are on their way to creating revolutionary headwear. However, they lack a platform that the whole world can see. That's why BetterCrown was born to bridge these two sides.

The "Crown" from BetterCrown means your unique identity - no matter whether you are on the way to challenge your limit, explore the unknown mountain trails, make eco-conscious choices as a consumer, or even enjoy the moments of tranquility in the city.

The "Better" from BetterCrown is our commitment to all consumers. We promise to provide all consumers with better choices, superior quality, and meaningful design. Simultaneously, we also pledge to provide talented creators with a better platform to share their brand stories and connect with the world.

This is a global community of creators and connoisseurs united by a shared belief: everyone deserves a crown that perfectly fits their life.

Welcome to BetterCrown.