Dear Readers or Consumers:
In this world of rich and varied accessories, some can directly touch our hearts at the moment. Headwear is not only a tool for sun protection and keeping warmth, but it's also a silent statement of personality and personal taste. Today, we, BetterCrown, a headwear store worldwide wanna to share a story about Paris Milliner Veronica Marucci from Italy. Her story is a poem about dreams, craftsmanship, and forever elegance.
From A Small Town In Italy to The Dream Pursuer in the Marais District, Paris
The story of Veronica Marucci began in a small town, Fermo, on the eastern coastline of Italy, with a long coastline and ancient stone architecture. This silent and rich art surrounding brings the initial perception of beauty to Veronica Marucci. After her fashion design in Milan, Veronica successfully entered the famous fashion brand, Brunello Cucinelli, for work. This brand was famous for the king of cashmere and luxurious cashmere, advocating the low-key, reserved luxury with extreme comfort. In there, Veronica learned about the highest-level fabrics, exquisite tailoring, and the demanding pursuit of details. All these have made the base for her independent shop.
However, the burning ambition for high-end hatmaking had always burned within her. Headwear, this looked like a niche segment in the fashion system, attracting her to explore the unlimited possibilities. In 2008, Veronica gave up her stable job and went to Paris, the fashion capital of the world, and was determined to learn the high-end milliner craftsmanship from the beginning.
Veronica first arrived in Paris with her non-fluent language, with her unwavering determination. She went to every district in Paris from Avenue Montaigne lined with haute couture workshops to the art-filled Marais district, asking around for master hatmakers. Finally, her hard work paid off, and she found a master hatmaker who once worked for Gucci. This master hatmaker was in a common array, accumulating dozens of years of experience and skills in hatmaking. Veronica sincerely showed her aspiration to learn hatmaking from the most basic hat blank, fabric tailoring, and hand-sewing to start her hatmaking journey step by step. The master hatmaker was moved and touched by her passion and willpower, and decided to teach her all the hatmaking skills.
After learning all the hatmaking skills from the skillful hatmaker, Veronica opened a small shown room her apartment in the Marais district rather than eager to found her own store to invite her friends and fashion buyers to appreciate her works. In 2013, after saving enough money, Veronica founded her brand, Veronica Marucci. In 2016, her brand made a great milestone; she owned her store and her studio at 32 Rue Saint-Loup, 1st arrondissement of Paris, and the name of the store was "Veronica Marucci Chapeaux". This store is not only a display window for her works, but also her workshop to practice her theory of handmade hats.
The Soul Of A Piece of Headwear: Precious Fabrics and Pure Handmade
What makes Veronica Marucci hats so different from others? The answer is deeply hidden in her creation philosophy. For her, a hat is not only a piece of headwear that stays on the wearer's head, but it should also be a art work that can accompany its owner for years, and even to pass down to the next generation.
Veronica's persistence with precious fabrics is the first step in her process of hatmaking. In addition, she has never compromised on the choices of textures, and she, as it were, participates with French and Italian providers with a long history. Commonly, these providers offer elite textures for best mold houses, and their straw, cashmere, silk, and woolen items have interesting surfaces and gloss. For example, Panama grasses that Veronica employs to form Panama caps are from an extraordinary locale of Ecuador, and these Panama caps are lightweight, breathable, and flexible. French bind is as fine as insect nets with a sentimental and vintage sense.
Veronica has wandered around different flea markets and collectible fairs in Paris, such as the Saint-Ouen flea market. She looks like a treasure seeker, picking up things that have withstood the test of time, such as collectible adornments, wonderful brooches, special feathers, and vintage blooms. With her great talent in hatmaking, all these small pieces with stories can be integrated ingeniously with hat designs, as a highlighting spot on the hat brim, or hidden under hat veils, which can bring a sense of whisper of the past days. Each accessory for hats is extremely picky because each accessory needs to complement the whole style of headwear and also needs to be independent in sight, which tests the designer's aesthetic and accumulations.
In her workshop, each item is completely handmade from a blank hat shape, with surface ironing, accessory sewing, and lining stitching, and each section is made by experienced hatmakers. This is a great admiration for traditional craftsmanship, and makes each hat have a unique texture and temperature that machines cannot offer. The tracks of handmade, a mildly different curve on the brim, or even subtle tension left after sewing, all these imperfect points make each hat unique and distinctive. While a piece of hat is made over several exquisite hours, this hat not only serves a function, but it's also the expression of the hatmaker's emotion and attention.
The Combination between Classic and Creation
The combo of classic and innovation is crowning every significant moment.
Wandering through Veronica Marucci's works, it's easy to feel a charming temperament between classic and modern designs. Her design is rooted in classic elegance from Paris fashion, and it's more than that. There are many classic hats. For example, Panama hats are the summer essential pieces due to the simple line and premium texture; Fedora hats always can add a cool and unrestrained vibe because of the wide brim and the concave design in the middle; Canotier/boater is with a touch of vintage collegiate charm due to the flat top, rounded, and hard silhouette. All these classic hats have withstood the test of time and become popular, which is the basis of Veronica's creation.
However, her real talent shows on how to ingeniously create based on classic hats. She would utilize a modern, colorful ribbon on a classic gentleman's hat; adding an antique dragonfly brooch on a simple Panama hat makes the hat full of vibe and energy; combining different feathers to create dramatic ornaments. Such a creation admires traditions and injects modern aesthetics and her ideas to make her work never out of style and fresh.
Maybe you dream that there is an exclusive headwear that can perfectly set you off on some important occasions? At weddings, horse races, garden parties, important dinners, or ceremonies, a well-chosen is all it takes to make you the center of attention. Veronica totally understands this rule, and her brand, Veronica Marucci, offers custom hat service according to consumers' head circumferences. No matter whether you need a basic hat for daily wear or a designable, unique hat crafted for special occasions, from fabrics, colors, styles, to accessories for hats, all of these can communicate with the Veronica Marucci brand, joining in the whole design to create a real hat that perfectly fits you and your soul.
In January, 2019, all the hats that were worn by models on the Ralph & Russo show were made by Veronica Marucci. That was a totally dreamy show, and her hats were perfectly integrated with haute couture gowns - mysterious yet elegant, romantic yet playful, giving these gowns a new vibe and a sense of stories. Moreover, this cooperation made her get a high reputation in the fashion industry worldwide, leading her works to be exported to London, Hong Kong, America, Italy, and more, appearing at elegant events around the world.
How to Own A Veronica Marucci Hat in Everyday Life?
Nowadays, it's easy to have a Veronica Marucci hat online. From simple styles for daily wear to top hats for special occasions, you can find the one that fits you best, and all these hats can meet your different demands of beauty.
How to Choose A Proper Hat?
1. Choosing by face shapes: People with a round face are great to wear angled hats like Fedora hats or boaters, which can lengthen the face. Square-faced people are very nice to wear soft or plump silhouette hats, such as cloche hats and soft fedora hats. Long-faced people are better off choosing wide-brimmed hats, which can shorten the length of the face visually. People with a heart shape can wear almost all types of hats, and Panama hats and berets are great choices.
2. Choosing by scenarios: For daily commutes or travel, a Panama hat or a simple felt gentlemen hat is practical and can enhance the whole styling. For weddings or parties, please dare to choose a wide-brimmed top hat with ornaments or an exquisite party hat to become the center of the crowd.
3. By styles: If you're a minimalist lover, classic Panama hats or solid-colored woolen hats will be your favorite. If you prefer vintage and romantic styles, you will be attracted to hats with lace, pearls, or ancient brooches. If you pursue avant-garde and personality, then designable hats with unique silhouettes and bright colors will be your first choice.
How to Maintain Your Precious Headwear?
Maintaining of handmade hats needs to be very gentle. When not wearing, it's better to put your handmade hats in the hat box or the hat hanger when not wearing them to avoid deformation or squeezing. If there is dust on handmade hats, please use a soft brush gently brush it away. Avoid exploring under the sunlight or rain for a long time. If your handmade hats get wet accidentally, please naturally dry them and don't use a hot wind to dry them, in case of deformation.
Wearing It to Start Your Elegant Date with Life
Each Veronica Marucci hat is an elegant love letter for life, telling an Italian girl who is brave to go to Paris to achieve her dream, telling a master hatmaker's devoted guardianship of traditional craftsmanship, and the pursuit and expression of each wearer. While wearing a Veronica Marucci hat, it's not only a piece of a hat, but also a story, craftsmanship, and a unique self-statement. Such a hat can accompany you to the coffee corner, reading, friends' weddings, or even numerous shiny days or happy memories.
Do you like the story of Paris milliner Veronica Marucci? Leave your comment below.
